Dutch company augments mobile reality
18 06 09 From The Register:Dutch developer SPRXMobile has created a browser that overlays local information on the camera view, augmenting reality with superimposed information provided by business partners, who pay for the privilege. Android handsets feature a digital compass, which can be used along with GPS to enhance the real world with additional information sourced from cyberspace. Layar (as SPRXMobile titles their browser) isn't the first to do this - Mobilixy's Wikitude has been doing much the same thing for some months - but the company has signed deals with local information providers in the Netherlands to advise on houses for sale and rent, local hot spots and jobs.
Right now the company only has deals in the Netherlands, but is obviously hoping to spread the idea, as well as supporting more platforms. More observant readers will have noticed that the new iPhone 3GS (to be launched Friday) also features a compass and GPS, and SPRXMobile will be porting their application to Apple's platform as soon as they get the chance - Android still being rather a niche proposition.
Read the entire article here.
